Tone
Dark, intimate, not self-help-core
IH
I HATE MY EX
ihatemyex.help
Breakup recovery, but styled properly
A dark little cornerfor surviving heartbreakwithout becoming boring.
ihatemyex.help is the editorial side of the brand: a sharper, softer promo-site about breakup recovery, rituals, mood, and the objects you reach for when the spiral starts again.
English is the default. Russian is one click away.
Format
Editorial landing with living sections
Use
Brand world, campaigns, soft entry into the store
Brand markTransparent wordmark
Asset
Rebuilt from the attached Illustrator file as a transparent PNG, so the logo can sit directly on dark surfaces without a white box.
Mood
Sharp serif. Dense black forms. A logo that looks like it is holding itself together by force.
Special project
Play Do Not Text Him Back
A tiny reaction game about surviving the relapse window. Make the cleanest decision fast enough, last 60 seconds, and unlock a static 10% off code.
Play the game01
60 second round
02
3 strikes max
03
Static 10% code on win
Manifesto
Not therapy. Not cringe. Not another generic wellness landing.
This is for the dramatic, lucid aftermath. For the people who need structure, beauty, language, and a little bit of menace while rebuilding themselves. The site should feel like a late-night magazine, a breakup hotline, and a fashion campaign learned to share the same room.
You do not need to heal politely.
01
Emotional first aid
What to do in the first 72 hours, how to avoid humiliation, and how to build a day that does not collapse around one person.
02
Rituals and objects
Playlists, prompts, small rules, physical comforts, and branded pieces that turn the spiral into something you can hold.
03
Campaigns and special drops
A home for collabs, seasonal heartbreak stories, editorials, and microsites that should not live inside the ecommerce stack.
What lives here
The promo-site should move like an atmosphere, not a product sheet.
The first version can stay lean, but it should already feel intentional: dark palette, branded typography, logo as a recurring motif, language switch, and sections that are useful even before there is a bigger content engine behind them.
The first 72 hours after the breakup
No-contact scripts and relapse rituals
Letters you never send
Objects for the ceremonial revenge era
Structure
How the site should work
01
Enter through mood
The first screen should sell the emotional universe fast: logo, tone, typography, and a clear invitation into the manifesto.
02
Stay for utility
Once the visitor is in, the content needs to prove it is useful: guides, rituals, scripts, and small practical anchors.
03
Bridge into commerce carefully
The store should be available, but not shoved everywhere. The site earns trust first, then offers objects and drops as extensions of the mood.